New motorsports themed installations

Article
ss24
15 April 2024
Blue and black zip biker jacket displayed on a motorcycle installation with smoke.Blue and black moto jacket displayed on a motorcycle installation with smoke and Bridge logo.

Revving up exhilaration in our stores on Biblioteksgatan in Stockholm, Østergade in Copenhagen and Øvre Slottsgate in Oslo, our latest installation reflects the theme of our SS24 collection and takes inspiration from the audacious attitude of motorsports.

Spinning wheels and blinking lights are designed to captivate and thrill, while key styles for the season are presented in a new exciting way in the stores. The SS24 collection, unveiled with a motocross themed runway event at Copenhagen Fashion Week, integrates the lively energy of New York City and the serene beauty of Gotland, Sweden – complemented by biker-inspired designs.
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